Beauty Matching Engine is an AI driven personalisation and optimisation company specifically for the beauty industry. We dynamically in real time help you personalise every touch point online.

Generic personalisation solutions fail to deliver when applied to beauty. They can't take into account texture, colour, product attributes, ingredients, concerns, trends, etc and let alone provide different weighting per criteria per person. The approach is broken and leads to dissatisfied customers and lost revenue.

That’s why BME was launched to help companies like By Terry, Kiehls, Douglas, Murdock London, Kiehls and startup beauty brands to finally tackle customer retention, product navigation issues and provide a massive uplift in AOV and conversions.

Where: Here is a list of items BME can help you personalise with more beauty relevant recommendations anywhere on your website to help you increase conversion rates and basket value:

• Product recommendations
• Cross sells
• Bundles & regimes
• Digital Beauty Assistants

Metrics: To date 3.5m people have received product recommendations/ Beauty Matches™  from Beauty Matching Engine for which BME received the AI Award for Best Customer Experience for Europe. We have helped increase conversion rates up to 400%!

How: We achieve this by applying additional beauty data layers coupled with AI so beauty companies can recommend more RELEVANT products to each customer based on their unique profile, in real time.

Our founder has previously run a previous startup, a beauty e-commerce retail company, so she specifically understands your priorities and biggest pain points:

a) Beauty is booming driven by social media driving many new brands to launch and increasing the cost of customer acquisition

b) Your technology team/ agency is always very busy and expensive. You are time and resource poor

c) A lot of money is spent on acquiring traffic, but converting this traffic into consumers is very difficult and costly and budgets are always tight.

Therefore we built a solution to address all of these massive pain points for indie beauty companies:

a) An easy plug and play solution, just like Google Analytics which works on any e-commerce platform with no need of a developer

b) Takes maximum 10 minutes to plug it in. No work or manual segmentation needed after, freeing up your time. Any location. Any language.

c) Personalises your up sells and cross sells based on beauty relevant information (texture, ingredients, their concerns, packaging, colour, etc) and AI to continuously help your increase revenue

d) Very flexible and transparent fee structure: 5% commission on additional revenue generated through BME. No hidden set up fees. Cancel anytime after 3 months. Monthly rolling contract. For enterprise clients we create a bespoke price.