Indie Beauty Brokers is a full-service, certified WBENC sales and brand management company that specializes in emerging beauty brands.

Indie Beauty Brokers was officially born in 2018 by Nicole DeLeone and Stefani Hedin Lawin. In 2016, Nicole and Stefani crossed paths at an industry trade show and immediately hit it off. They knew they needed to work together, but more importantly, they immediately understood how well they complimented each other professionally and personally. Nicole took Stefani under her wing and taught her the basics of sales and product development, while Stefani gave Nicole a crash course in all things corporate cosmetics, content creation, and sales training. Why not move beyond just helping brands sell a product and set up a company that truly incubates, nurtures, and helps elevate indie beauty brands? That’s how Indie Beauty Brokers was born!

We work with brands of all sizes to assess factors such as current inventory on hand, capital, production capability, and workforce to ensure that Indie Beauty Brokers places the brand into accounts where they can perform. It's our job to strategically lay the retail foundation to ensure long-term prosperity. Our job doesn't stop once we get shelf space. As part of our business model, we assist our brands through vendor set-ups, routing guides, portals, ongoing inventory planning, and all things operational. We also set brands up with marketing opportunities, gratis/education sends and always work with you to keep sell-through and brand awareness strong. It's in everyone's best interest that the brand is thriving, and we'll be the champion of your brand!