We believe that the best way to generate exceptional results is to love what you do, have fun while you're doing it, and most of all: be good at what you do.

Lucid Communications is a full-service and no-nonsense boutique Public Relations agency with a small team of results-driven, senior PR executives specialized in aligning modern lifestyle brands with influential audiences and journalists. For over 21 years, Lucid has carved out a niche in the industry, becoming the agency of choice for sustainable and conscious lifestyle brands looking for editorial coverage in both the U.S. and Canada.

We have developed a unique PR formula for emerging and established fashion, beauty, health & wellness, and lifestyle brands to grow their business by generating credibility and buzz through high-profile media exposure, propelling new product and brand launches, and creating thought leadership campaigns to position clients as experts in their field.

We're constantly evolving and adapting to new technologies and methodologies to keep our clients top-of-mind and relevant in a rapidly changing industry. From major fashion labels, indie beauty collections, health & wellness brands to holistic nutritionists, we have a deep well of knowledge and experience in all things lifestyle. We work one-on-one with our clients to develop a strategy that reaches and exceeds their brand, product and industry goals. Specializing in clean beauty, fashion, health and wellness and sustainability, we practice what we preach and live and breathe the lifestyle. Lucid helps cut through the clutter and tells our client's story authentically to media. Lucid combines a boutique PR firm's personalized client service, efficiency, and cost benefits with a large PR firm's senior-level staff experience and expertise. We have a track record based on established relationships, not 'spray and pray' tactics - not to mention an incredibly tight and up-to-date contact list and close relationships with our media partners. We position our clients' products and stories into the right hands at the right time, the basis of success in authentic press coverage.

We have devised a small business PR formula that works on two to three fronts. While we get our clients in front of consumer outlets and key lifestyle outlets to review the product's features and benefits, we also establish the company founders in stories as thought leaders in their field. This type of exposure is paramount for attracting and sustaining investors, building credibility in their industry, and catapulting companies to the next level. This multi-faceted campaign approach has allowed Lucid to avoid the pitfalls of traditional public relations campaigns, where post-launch media coverage fizzles in a few months. With campaigns buoyed by executive positioning, where company principles are quoted in trending industry stories, media exposure is ongoing, even when the client has no significant news to promote.

Lucid has become a disruptor in the industry by approaching public relations in this manner, enticing our clients to leave the big box Toronto, LA and NYC PR firms while gaining more coverage and attention at a fraction of the cost.