Luciana Coutinho launched luluble, Inc., a firm specializing in product development of topical formulations for the cosmetic, OTC, and medical device industry. luluble Consulting is suited for the development of formulation prototypes for the beauty and pharma industry from concept to counter, with exceptional technical assistance from pre-development, development, pre-commercialization to commercialization. Specializes in competitive landscape, new products, reformulation of an existing product to fit market needs, troubleshooting of unstable formulations. It offers formulation development, preliminary stability testing, preliminary package integrity evaluation, and preliminary fragrance evaluation. Specialties  Skin Care - anti-aging, anti-acne, skin protectant  Sun Care - SPF and post-sun  Personal Care – women’s, men’s, baby, kids, feminine hygiene, germ protection, therapeutic  Hair Care - in-shower, post shower, styling, scalp treatment  Skin and hair physiology  Emulsions, surfactant systems, hydrocolloids  Medical Devices – class I