MSLK

MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.

Over the past two decades, MSLK has helped brands, big and small, grow from the ground up, launch line extensions, refine their brand voice, and create entirely new product categories. We are brand archaeologists. We uncover the key tenants of your brand, polishing those stories so they rise to the surface and become clear for consumers to see.

Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.